Study proves men prefer cars to women

MEN FEEL more emotion when looking at beautiful car design than they do when looking at beautiful women, new research has discovered. To coincide with the launch of its new Concept Coupe, Volvo carried out the study to see exactly what makes men and women tick when it comes to aesthetics. Images of the Concept Coupe, which has been designed to create a much more ‘expressive’ link to potential customers’ emotions, were shown to individuals who were wearing brain activity-measuring equipment in sequence with images of old or ‘ugly’ cars, crying and happy babies, plus images of people traditionally considered to be ‘beautiful’.

Andy Priaulx’s guide to 2012's BMW M3 DTM racer

The Deutsche Tourenwagen Masters is the world’s greatest tin-top race series, and after a twenty-year absence BMW is returning to the DTM in 2012 – it’s been tempted back by new rules and regulations that cut costs, improve safety, and make the racing closer and more exciting than ever. And Guernseyman Andy Priaulx is one of just six drivers who has a seat in the half dozen M3s that’ll battle Mercedes’ C Class Coupe DTM and Audi’s A5 DTM next year. We caught up with the three-time World Touring Car Champion to find out about his new 480bhp company car.

Mazda appoints Brit Kevin Rice as new European design chief

By Tim Pollard Motor Industry 18 August 2014 10:13 Mazda has appointed Kevin Rice as its new European design director to replace the retiring Peter Birtwhistle. Rice joins at a key time for Mazda, which is replacing its model range at a rate of knots. It will show the new 2 supermini at the Paris motor show in October 2014, following the 3 mid-sized hatch and 6 family car which are both less than two years old.